January has been anything but quiet for Intercool. As the new year kicked off, the company’s name and spirit were carried across the dunes of the Moroccan desert – quite literally – by the owner of INTERCOOL FOOD TECHNOLOGY LTD., Mr. Allan K. Pedersen, who is currently participating in the legendary adventure rally “The Real Way to Dakar 2026.”

Behind the wheel and proudly flying the Intercool Food Technology flag on his rally vehicle, Mr. Pedersen has embarked on one of the most iconic off-road challenges in the world, showcasing the brand in a setting defined by grit, endurance, and raw adventure.

A Journey Through the Heart of Africa

The 2026 edition of The Real Way to Dakar is a non‑timed, GPS‑based endurance rally stretching more than 5,000 kilometers from Northern Morocco all the way to the iconic Lac Rose in Dakar, Senegal. Built around authenticity and the spirit of classic African rallying, the route winds through rugged Moroccan landscapes, crosses the vast openness of Mauritania, and pushes onward into Senegalese terrain before reaching its famous pink lake finish line.

Participants face a kaleidoscope of environments – towering dunes, rocky tracks, soft sands, and remote wilderness – each demanding precision, persistence, and nerves of steel. It’s a proving ground that challenges every aspect of a driver’s skill, strategy, and stamina.

Flying the Intercool Flag With Pride

By taking part in this rally, Mr. Pedersen not only brings Intercool’s brand into the spotlight in a bold and adventurous way – he also embodies the company’s values: resilience, innovation, and a readiness to take on challenges far beyond the ordinary.

His journey across the desert is more than a personal adventure – it’s a celebration of Intercool’s drive to push boundaries and explore new horizons.